Language Audit.
The Language Audit examines how your organisation actually talks to itself – across board papers, policies, leadership messages and everyday internal communications – and routes this material through proprietary psycholinguistic technology to map language, tone and metaphors.
It pinpoints where language aligns with your stated culture and risk appetite, and where dissonant patterns quietly amplify the existing social architecture.
What the audit is
Structured Review
A structured, evidence‑led review of corporate documents and communications, including board and committee packs, policy suites, HR material, intranet content, leadership emails, campaign copy and town‑hall scripts.
Psycholinguistic Tech
An API‑based pipeline into proprietary psycholinguistic and text‑analytics tooling that quantifies sentiment, framing, metaphor and culture‑linked word use across functions, levels and geographies.
Organisational Map
The output is a map of your organisational language: where certain themes cluster, where risk or performance concepts are downplayed or over‑indexed, and how this differs between what leaders say and what people actually hear.
What the audit delivers.
- Dissonance map: Identification of phrases, narratives and tone that conflict with stated values, strategy or risk appetite, and that may be driving unintended behaviours.
- Language heatmaps and dashboards: Visualisations of how key concepts (customers, risk, performance, learning, inclusion) show up in language across business units and levels.
- Actionable language guidance: A practical lexicon of recommended terms and metaphors, “red flag” formulations to avoid, and examples of how to recast core messages.
Leaders receive a concise, board‑grade narrative plus supporting analytics, so they can see where language is supporting the desired culture and where it is quietly pulling against it.
How it is used.
Standalone Audit
Ideal when you want fast, low‑friction insight using material you already have, without launching new surveys or interviews.
- Testing how well strategy and risk appetite are landing in real‑world communications.
- Giving boards and ExCo a clearer view of how their messages are interpreted and echoed.
- Supporting Communications, HR and Risk teams to refine tone of voice and message playbooks.
Part of a Wider Solution
The Language Audit plugs seamlessly into the wider Resonance and culture‑assurance suite.
- Internal Resonance Audit: Language findings sit alongside artefact and network analysis to show how words shape behaviour.
- Discrete Culture Signals: The engine can be re‑run on fresh communications to track shifts over time.
- Culture Due Diligence: Comparable language metrics provide a portable signal across entities or acquisitions.